Hi there, I’m KZ, a friendly & versatile ACD Copywriter for Pharma (DTC/HCP) & Consumer. I often freelance for global ad agencies but am also happy in the hot seat of any plucky startup. From cardiac to cannabis, from CVAs to social, um… Yes I have, and yep I can.
I’m also a Pulitzer Center for Crisis Reporting Journalism Grantee, a Leica Women’s Foto Project Awardee, and Creator of two educational non-profits for global youth.
Let’s chat!
Pharma
Concepting, Pitching, Daily Support
DTC: Cardiac, Diabetes, Hepatitis, Migraine, Muscular Sclerosis (MS), Oncology, Psoriasis (Gastro and Skin), Pulmonary (COPD), Mental Health (Schizophrenia), Women’s Health
HCP: Psoriasis (Gastro and Skin), Anemia of CKD, Migraine, Muscular Sclerosis (MS), Mental Health (Schizophrenia).
MO: I like to embed myself with strat—it’s a great way to kick the tires on a concept and stay on brief!
Please contact me for the password to see my recent pharma work. Got the password already?
Consumer
Brand development, brand voice, tags, naming, packaging, video, web, social, manifestos & da whole enchilada. What ever it is, I got you.
A quick glance at my client roster for consumer work shows the wide range of industries I’ve written for but a special shout out to beauty, health & wellness and cannabis.
No password needed, just hit up the nav!
What’s up with that weird tab in the nav—The Super Power of Me?
In addition to being a copywriter, I’m an award-winning photographer, poet and journalist. The Super Power of Me is a platform I created to empower youth around the globe. It’s been featured in The New York Times, NPR, and ABC News, and I received the Leica Women’s Foto Project Award for it.
The Super Power of Me site was designed by my often Art Director partner at McCann Health (and former Juice Pharma ECD) , Chris Reese. With serious input from strategy fiend and account diplomat from my DDB days, Heather Dominiak.
We’re super proud of The Super Power of Me site, and I don’t think any of us would have been able to build such a comprehensive, immersive online experience of the platform were it not for our collective and deep background in advertising. Take a look!