Intelligent Nutrients is Aveda founder Horst Rechelbacher’s 2nd pioneering beauty brand. It seems fitting to put it under my Health and Wellness tab, because he was the first to introduce me into this world. Through working with him, I learned—and wrote about—how the multi-billion dollar supplement industry is not regulated by the FDA. Brands can essentially say whatever they want and they don’t need to list how much of any ingredient is in the bottle. ​

At IN, we consulted with Skindeep, a nonprofit whose work it was to call out the harmful chemicals in products. We were the first to talk about greenwashing. Part of my role as lead writer was to research organic regulatory bodies, interview farmers and meet with scientists. Together we wrote white papers for sustainability journals about the harmfulness of pesticides not only in food and beauty products, but also in other consumer goods like cotton. Horst was the first to believe that every ingredient in a beauty product had to be safe enough to eat. ​Just like Aveda, which was using organic ingredients before hardly anyone else was, Intelligent Nutrients was another pioneering brand that pushed the boundaries of "health and wellness" even further.

These days, I come with a deep background in the industry and help my clients to speak honestly about their product ingredients’ purity, efficacy, and bioavailability. Whether it’s treating hair loss​, or peri or post-menopause, ​I understand how important it is to talk about root causes. I believe in brands as educators, even activists; I worked for one of the first people to insist their brands be both.