I'm KZ — a copywriter and Associate Creative Director working across Pharma (DTC/HCP) and Consumer. I've spent most of my career writing for people who had real reasons to be skeptical: patients weighing treatment decisions, caregivers looking for something to trust, categories still earning their credibility. That's the work I care about most — finding what a brand has actually earned the right to say, and saying it well.
I'm also a Pulitzer Center for Crisis Reporting grantee, a Leica Women's Foto Project Awardee, and the founder of two educational nonprofits for global youth.
I’d love to hear from you.
A selection of brands I've worked with over 15+ years, across agencies and direct engagements.
Consumer
Brand development, apps, brand voice, taglines, naming, packaging, video, web, social, manifestos — concepted and written across the full range of what a brand needs to say, especially when the voice has to be built from nothing.
A quick look at my client roster shows the breadth of industries I've written for, with particular depth in beauty, health & wellness, and cannabis — plus IRYS, a new photography app built in direct response to photographers' growing dissatisfaction with Instagram.
No password needed — just use the nav.
Pharma
Concepting, pitching, and daily support across DTC and HCP, in a category where every claim has to earn its place.
DTC: DTC: Cardiac, Diabetes, Hepatitis, Migraine, Multiple Sclerosis (MS), Oncology, Primary Immunodeficiency (PI), Psoriasis & Psoriatic Arthritis, Crohn's & Ulcerative Colitis, Pulmonary (COPD), Mental Health (Schizophrenia), Rare Diseases (Spinal Muscular Atrophy)
HCP: Psoriasis (Gastro and Skin), Anemia of CKD, Migraine, Multiple Sclerosis (MS), Mental Health (Schizophrenia)
I often embed directly with strategy — it's the best way to pressure-test a concept and stay tightly on brief.
Please contact me for the password to see my recent pharma work.
